Zoho wears many hats in the face of strong growth in the post-pandemic world

The pandemic has changed global business models and clients are now looking for an integrated technology ecosystem to cover both diverse business functions and unique industry requirements. Global software solution vendors are consolidating their existing portfolio and adding new capabilities through both organic and inorganic growth. However, very few vendors are as well-placed in this regard as Zoho. The firm offers solutions covering almost all enterprise business functions and is continuously building capabilities to grow in adjacent areas. ISG notes that Zoho has shown impressive growth over the years and is now targeting the primary concerns plaguing global businesses in the post pandemic world. It must communicate and promote its differentiation strongly in the market to compete with large global tech firms whose turf it is now encroaching.

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