ISG Provider Lens® Oracle Cloud and Technology Ecosystem - Professional Services - APAC 2025

AI-led Oracle services drive transformation, compliance and innovation across APAC

The Asia Pacific (APAC) region remains a key area for Oracle Cloud adoption, driven by a confluence of digital transformation imperatives, regulatory pressures and the growing maturity of enterprise cloud strategies. Enterprises across various industries, including BFSI, manufacturing, healthcare, retail and the public sector, are accelerating their transition to Oracle Cloud Infrastructure (OCI) and Fusion Applications to modernise legacy systems, enhance operational agility and unlock new business value.

A defining trend in 2025 is the mainstreaming of generative AI (GenAI) and agentic automation across Oracle environments. Enterprises are embedding AI into core business processes, such as finance, HR, supply chain and CX, leveraging Oracle AI Agent Studio, Autonomous AI Database and OCI-native frameworks.

These capabilities enable predictive analytics, intelligent triaging and self-healing operations, significantly reducing manual effort and enhancing decision-making. Providers are responding to these trends by integrating GenAI into their delivery models, offering AI-powered advisory, implementation and managed services that align with business KPIs and compliance mandates.

The APAC market is witnessing a rise in sovereign cloud constructs, particularly in regulated sectors. Oracle’s offerings, such as Alloy and Dedicated Region Cloud@Customer, are gaining traction as enterprises seek to meet data residency, privacy and compliance requirements. Providers are building localised delivery centres, coinnovation hubs and regionspecific accelerators to support these needs. This trend is especially relevant in countries such as Australia, Singapore and India, where data sovereignty is a critical consideration.

Hybrid cloud and multicloud architectures are becoming standard, with OCI increasingly positioned as a strategic pillar alongside AWS, Azure and Google Cloud. Enterprises are adopting hybrid-by-design models that enable workload portability, unified observability and cross-cloud data pipelines. This approach enhances performance, security and flexibility while mitigating vendor lock-in and supporting cost optimisation. Providers are investing in interoperability frameworks and cross-cloud governance models to support these deployments.

The competitive landscape is evolving rapidly. Providers are differentiating through industryspecific accelerators, AI-infused delivery models and OCI-native capabilities. While M&A activity in APAC remains relatively subdued, global consolidation trends are influencing service portfolios and strategic alliances. Providers with extensive Oracle expertise, structured methodologies and proven client outcomes are emerging as Leaders across quadrants.

Adoption in the midmarket is also increasing, supported by modular service models and flexible commercial constructs. Providers are customising offerings to meet the needs of smaller enterprises, enabling them to adopt Oracle Cloud without extensive customisation or upfront investment. This democratisation of Oracle services is expanding the ecosystem and fostering innovation across segments.

In summary, the Oracle Cloud ecosystem in APAC is characterised by:

• AI-led transformation across Oracle SaaS and OCI environments

• Sovereign cloud adoption to meet compliance and residency mandates

• Hybrid cloud and multicloud architectures for flexibility and performance

• Industry-aligned innovation and modular service delivery

• Growing midmarket adoption supported by cost-sensitive models

• Shift from reactive support to proactive, outcome-based engagements

• Increased investment in regional delivery hubs and codevelopment labs

• Emphasis on FinOps and cost governance frameworks

• Expansion of Oracle partner ecosystems and coinnovation programmes

Key observations and trends by quadrant:

Professional Services

Professional services in APAC have evolved into a strategic enabler of business transformation. Providers are no longer merely implementing Oracle solutions; they are cocreating business value through domain-aligned consulting, AI-powered advisory and industry-specific accelerators. The focus is on delivering scalable, secure and context-aware Oracle transformations that align with regional regulations and operational complexities.

Providers are embedding GenAI into Oracle delivery frameworks, enabling intelligent fit-gap analysis, predictive analytics and agentic workflows across ERP, HCM, supply chain management (SCM) and CX. Delivery models are increasingly becoming modular, allowing midsize enterprises to adopt Oracle Cloud without extensive customisation. Innovation hubs and codevelopment labs are being established to support localisation and regulatory alignment.

Key highlights:

• Integration of strategic consulting with implementation excellence

• Investment in innovation hubs and codevelopment labs by providers

• Central role of industry-specific accelerators in transformation programmes

• Rise of multicloud migration factories and modular service packages

Notable trends:

• Integration of AI and GenAI into Oracle workflows

• Expansion of delivery centres in ASEAN and ANZ

• Rise of sovereign cloud constructs for compliance

• Use of preconfigured templates for BFSI, manufacturing, healthcare and the public sector

• Codevelopment of Oracle vertical solutions that are compliant with regulations in APAC 

Managed Services

Managed services for Oracle in APAC are undergoing a paradigm shift from reactive support to proactive, AI-driven operations. Enterprises are demanding intelligent application management services (AMS) frameworks that offer predictive maintenance, self-healing capabilities and KPI-linked governance. Providers are responding with automation-first delivery models, OCI-native capabilities and flexible commercial constructs tailored for midmarket clients.

Providers are embedding GenAI into AMS workflows to automate ticket triaging, anomaly detection and root cause analysis. They are also integrating structured release planning and compliance-ready frameworks to maintain operational continuity and align with Oracle’s quarterly update cadence. Modular service packages and catalogue-based offerings enable scalable delivery across diverse industries.

Key highlights:

• Integration of GenAI into AMS for ticket triaging and anomaly detection

• Central role of automation-first models in incident resolution and optimisation

• Emergence of OCI-native delivery and modular service packages as quadrant differentiators

• Rise of sovereign cloud solutions, especially for regulated industries

Notable trends:

• Business-aligned AMS platforms with proactive governance

• Structured release planning and complianceready frameworks

• AI-powered dashboards and service orchestration tools

• Flexible pricing models, including outcomebased and subscription-based engagements

• OCI-native monitoring and remediation tools integration

• Agentic AI use for continuous improvement and SLA optimisation

OCI Solutions and Capabilities

OCI adoption in APAC is accelerating as enterprises seek to modernise workloads, enable GenAI at scale and meet sovereignty mandates. Providers are delivering end-to-end OCI services, from advisory and migration to AI-enabled operations and multicloud integration, tailored to industry-specific needs and regulatory requirements.

GenAI-led modernisation is driving OCI demand, with enterprises embedding AI agents into Oracle SaaS workflows and leveraging OCI Autonomous services for cost-efficient scaling. Hybrid-by-design architectures dominate regulated industries, enabling local control and performance optimisation. Sovereign cloud constructs such as Oracle Alloy and Cloud@ Customer are gaining traction, particularly in BFSI and the public sector.

Providers are also focusing on FinOps strategies and cost governance frameworks to optimise OCI operations. Multicloud deployments are becoming standard, with OCI positioned alongside AWS and Azure to support unified observability, shared identity and cross-cloud data pipelines.

Key highlights:

• GenAI-led modernisation driving OCI demand

• Hybrid-by-design architectures dominating regulated industries

• Sovereign cloud constructs such as Oracle Alloy and Cloud@Customer gaining traction

• OCI becoming a strategic pillar alongside AWS and Azure

Notable trends:

• Multicloud deployments with unified observability and data pipelines

• OCI-native AI agents embedded in Oracle SaaS workflows

• FinOps strategies and cost governance frameworks standardising OCI operations

• OCI-native accelerators used for migration, automation and performance optimisation

• Oracle Database@Azure and @AWS deployments for hybrid workloads

• Oracle Interconnect and Alloy adoption for sovereign cloud enablement

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