ISG Provider Lens® Focal Points - Telecom, Media and Entertainment Industry Services and Solutions - Global 2025

How to Get the Most Value From Telecom, Media and Entertainment Industry Services and Solutions in the Global Market

Across the global TME market, ISG observes accelerating convergence between telecom IT, connectivity platforms and media content operations. Enterprises are no longer evaluating OSS/BSS, edge infrastructure and content supply chains as discrete investment areas. Instead, they are adopting unified operating models connecting network automation, cloud-native IT, edge-enabled services and AI-driven media workflows. This convergence enables integrated digital ecosystems where connectivity, compute and content are orchestrated through shared data fabrics, automation layers and governance frameworks. According to Yash Jethani, Principal Analyst and the author of the ISG Provider Lens® Telecom, Media and Entertainment Industry Services and Solutions - Global report, as GenAI and agentic automation mature, enterprises are shifting from siloed transformation programs to continuous, outcome-driven execution across network operations, service assurance, content production, monetization and CX, fundamentally redefining how value is created and scaled across the value chain.