ISG Provider Lens™ Focal Points - Contact Center - Customer Experience Services - Europe 2025

How to Get the Most Value from Contact Center — Customer Experience Services 2025 — Europe

As AI-driven technology adoption accelerates globally, the European Union stands out as both an opportunity and a challenge. The region’s dense regulatory landscape makes contact center CX transformation anything but straightforward. Enterprises must set clear goals and proceed with prudence before initiating transitions. According to Dr. Kenn Walters, Principal Analyst and the author of the ISG Provider Lens® Contact Center — Customer Experience Services 2025 — Europe report, the EU’s intricate regulatory environment amplifies transformation complexity and requires businesses to evaluatea wide range of considerations throughout the process.