ISG Provider Lens™ Focal Points - Microsoft AI and Cloud Ecosystem - Brazil 2025

How to Get the Most Value From Microsoft AI and Cloud Ecosystem Providers – Brazil

Microsoft AI and cloud ecosystem in Brazil is advancing into the AI era through vertical specialization alongside horizontal capabilities. Providers strategically target sectors such as finance, agribusiness, manufacturing and retail to develop industry-specific solutions. Investments focus on establishing centers of excellence, innovation labs and training programs. Providers aim to stand out by adopting agile methodologies, investing in local intellectual property and executing organizational change management practices. Cristiane Tarricone, Lead Analyst and author of the ISG Provider Lens Microsoft AI and Cloud Ecosystem 2025 report, states, “Enterprises implement technologies such as Copilot to optimize processes specific to Brazil, including regulatory compliance automation and customer service in Brazilian Portuguese.”