ISG Provider Lens™ Focal Points - AI-Driven ADM Services - Germany 2025

How to Get the Most Value from AI-driven ADM Services in Europe

The European market for application development and maintenance (ADM) has entered a new phase, as generative AI (GenAI) moves from experimentation to becoming an operational reality. Providers are no longer positioning AI as an added advantage but as a core differentiator embedded across their delivery platforms. In Germany and in other major European markets, enterprise expectations remain high — though often undefined — driving a surge in demand for solutions that can demonstrate a measurable business impact. Oliver Nickels, Principal Analyst and author of ISG Provider Lens® AI-driven ADM Services, Europe, 2025 report highlights how AI-enabled ADM is transforming productivity, cost structures and governance, and the way regional regulations and compliance requirements are shaping the design of next-generation service models.