ISG Provider Lens™ Google Cloud Partner Ecosystem - Google Cloud GenAI and AI Services - Brazil 2025

Get more value and innovation through cloud, AI and data with Google Cloud partners in Brazil

The cloud market in Brazil has seen significant growth in recent years, driven by the digital transformation of businesses and the need for more modern, efficient and flexible IT solutions. Google Cloud continues to gain market share in the country, driven by its impressive set of AI, modernization and data analysis tools and services, as well as strong security features. Google Cloud is also known for its open-source ease of use and developer-centric approach.

The fourth edition of the ISG Provider Lens™ Google Cloud Ecosystem 2025 study reflects the advancement of the platform in the country, evidenced by the record number of providers that participated in the study, with the entry of
new companies that have started operating in Brazil or have become more robust partners of Google Cloud and Google Workspace.

The expansion of the provider ecosystem makes the market more competitive in the country and offers customers a diverse range of advanced service options, allowing them to benefit from features such as AI, data analysis and realtime collaboration, which are fundamental to meeting the demands of the contemporary market. Based on the number of companies evaluated in the study, the growing volume of specializations and expertise demonstrated by the providers and the addition of success stories, it can be inferred that the ecosystem of Google Cloud partners in Brazil is consolidating, becoming more mature and complete.

Google Cloud is also making headway in the public sector in Brazil, promoting digital transformation and the modernization of government services. The platform has helped different government bodies, from large entities in the Executive and Judiciary branches to town halls in midsize cities, to digitize services and improve efficiency, as well as offering solutions that facilitate advanced data analysis, enabling more informed decisions in the formulation of
public policies.

Other trends observed in the market are as follows:

AI agents

AI agents, autonomous systems that use AI to interact with the environment, make decisions and carry out tasks autonomously, emerged as a significant topic in this year’s study. Google Agentspace, Google’s platform launched in
December 2024, makes it possible to quickly deploy precreated agents or simplify the development of customized agents and vertical solutions.

It is still too early to understand the full potential of AI agents. Some people believe that they will be restricted to performing specific tasks, while others see the possibility of having networks of interconnected agents that will require less human intervention than AI requires. Regardless of the scope, providers in Brazil have been highly enthusiastic about Google’s tool and some have already started using it, integrating AI agents into cloud and security monitoring, as well as optimizing migrations to the cloud.

Investment in generative AI (GenAI)

After a period of experimentation, GenAI has begun to gain more traction, and in this edition of the study, providers present a wider range of success stories. These examples go beyond traditional applications, ranging from sophisticated personalization in customer service and efficient knowledge management to faster analysis of unstructured data, the modernization of legacy systems and the application of technology throughout the software development cycle.

The providers that stood out in this area were those that took a consultative approach to understanding business needs, mapped out the risks involved, managed to demonstrate the value generated, leading their customers to adopt GenAI reliably, reducing uncertainty and skepticism. In addition, they were able to make intensive use of Google’s powerful resources and tools, such as Vertex AI, to scale their AI applications efficiently.

Focus on data modernization

Many organizations are trying to implement GenAI on a legacy infrastructure, with scattered, isolated and outdated data and processes. As a result, they fail to get the right insights, automations stall and teams are unsuccessful in applying GenAI beyond basic tasks. Companies that recognize the need for a solid data strategy and modern, robust
databases, driving a significant shift toward data modernization, are moving rapidly to take better advantage of AI technologies.

Service providers play a crucial role in helping companies navigate these trends, offering relevant tools, platforms and the experience needed to manage, analyze and protect data in this rapidly evolving environment. With innovations such as BigQuery, Vertex AI and Dataflow, Google Cloud offers robust solutions that improve the scalability and efficiency of data management in all sectors.

Market leaders are defined by their ability to offer comprehensive, end-to-end solutions that cover the entire spectrum of data transformation needs. Their vast resources, including state-of-the-art accelerators, enable them to deliver large-scale data modernization projects that integrate seamlessly into complex infrastructures.

Growing importance of efficient management

Adopting hybrid cloud and multicloud strategies can offer numerous benefits and is increasingly being adopted by companies in Brazil. However, for this strategy to thrive, it requires careful management that adeptly orchestrates the different environments, providing a unified vision, which can be quite complex and labor-intensive.

By offering a comprehensive set of CloudOps, vendors can help their customers manage infrastructure, applications and data workloads completely, improving scalability, application efficiency, security and resilience. Solutions such as Google Anthos facilitate workload management in different cloud ecosystems, helping organizations maintain continuous operations and resource optimization.

FinOps is also a critical capability as cloud spending grows. Managed service providers can also be extremely beneficial in this regard. They combine extensive infrastructure experience, skilled teams, and advanced tools to monitor and enhance the visibility of costs, identify opportunities and resource underutilization, implement controls and  safeguards, and provide predictability.

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