ISG Provider Lens™ Focal Points - Specialty Analytics Services - Retail and CPG - Global 2025

How to Get the Most Value From Specialty Analytics Services — Retail and CPG 2025 — Global

When implemented effectively, analytics can significantly transform retail and CPG companies by improving commercial
decision-making, marketing performance and operational efficiency. Custom-built analytics solutions go beyond isolated use cases, including pricing or promotions, to offer a holistic, context-aware view on challenges such as revenue growth
management, demand sensing and customer lifetime value. Many enterprises struggle to unify data across functions,
overlooking the interconnected nature of their operations. This limits their ability to generate real-time, actionable insights. Manav Deep Sachdeva, Lead Analyst and author of the ISG Provider Lens® Specialty Analytics Services — Retail and CPG 2025 Global report, says, “integrated AI-driven solutions embed intelligence across pricing, assortment and supply chain workflows, enabling scenario simulation, proactive decisions and measurable impact on profitability and CX.”