ISG Provider Lens® Focal Points - Generative AI Services - Brazil 2026

How to Get the Most Value From Generative AI Services — Brazil

Brazilian enterprises are entering a new phase of their GenAI journey, moving beyond isolated pilots toward the industrialization of AI at scale. As they expand the use of AI agents to automate processes, integrate systems and support decision-making, success is no longer measured by the number of use cases implemented, but by the tangible business outcomes achieved. Enterprises are seeking productivity gains, cost reductions and revenue growth, while facing challenges related to data, governance, and adoption. According to Adriana Frantz, Lead Analyst and author of the ISG Provider Lens® Generative AI Services, Brazil report, enterprises that successfully combine process expertise, governance, and change management will be better positioned to generate sustainable value from AI.