ISG Provider Lens™ Focal Points - Contact Center Customer Experience Services - Global 2024

How to Get the Most Value From Contact Center Customer Experience Services — Global

The evolution of AI and its potential impact on the customer experience industry, coupled with the rapid integration of AI into everyday life of an end-user, is driving enterprises to re-evaluate their CX service delivery strategies. As enterprises cater to diverse demographics and age groups, they must adopt a multipronged approach to CX services. There is no one-size-fits-all solution. Namratha Darshan, chief business leader and author of the ISG Provider Lens Contact Center Customer Experience Services — Global, says each enterprise must carefully assess its customer landscape and develop tailored solutions that meet its customer needs. Adopting new technologies is integral to organizational transformation. Thus, enterprises are focusing on leveraging these technologies to address evolving customer demands, optimize operational costs and enhance efficiencies.