ISG Provider Lens™ Focal Points - Advanced Analytics and AI Services - Brazil 2024

How to Get the Most Value From Advanced Analytics and AI Services – Brazil

Aligning business objectives with AI and data strategies is crucial to maximize investment value. Organizations in Brazil are increasingly recognizing various options for applying AI to enhance efficiencies and develop robust data strategies. There is a growing demand for off-the-shelf solutions in areas such as fraud prevention, churn management and demand forecasting. However, enterprises in Brazil exhibit a lower level of maturity in their application of AI compared with their counterparts in the U.S. and Europe. Marcio Tabach, Distinguished Analyst and the author of Advanced Analytics and AI Services – Brazil report, says, “Service providers must assess clients' maturity levels to design transformative solutions that effectively meet their unique needs.”